The Shimojo Psychophysics Laboratory is one of the few laboratories on the campus of the California Institute of Technology which exclusively concentrates on study of perception, cognition, and action in humans. Employing a variety of techniques such as eye tracking, TMS (Transcranial Magnetic Stimulation), tDCS, fMRI, EEG, as well as more traditional psychophysical paradigms, we try to bridge the gap between cognitive and neuro sciences. We would like to understand how the brain adapts real-world constraints to resolve perceptual ambiguity and to reach ecologically valid, unique solutions. In addition to our continuing interest in surface representation, motion perception, attention, and action, we also focus on crossmodal integration and visual preference/attractivenss decision.
Prof. Shimojo has been writing as a regular scientific columnist for a Japanese newspaper (Asahi Shimbun) digital site (Asahi WEBRONZA). In case you read Japanese, here are all the articles until recently (3 month ago).